How Long Is The Average Commercial

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Overall, the cost of producing a commercial can run from as little as $1,000 and upwards to hundreds of thousands of dollars. A more practical average could be from $3000 to $25,000. Following are some fundamentals about TV advertising costs. The Two Main Costs of TV Commercials. 1) A TV commercial needs to be produced.

Soon after that the 15-second TV commercial emerged. Now, 15 seconds seems to have become a standard duration, or length for a TV commercial. Most North American broadcasters now offer a selection to advertisers and they can choose to produce a 15, 30, or 60-second commercial.

I am often asked by maine small business owners, "How long should my radio commercial be?" This query always conjures up the ghost of Abraham Lincoln who, when asked how long should a man’ s legs be, responded, "long enough to reach the ground." I am sure Mr. Lincoln would say the same thing about radio commercials: they should be long enough to get the job done.

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How Long Is the Average Commercial Break? According to the Los Angeles Times, commercial breaks are 15 and 30 seconds. There are more 30-second commercial spots than 15-second commercials; however, the number of 15-second commercials is increasing.

Although a 30-second commercial may not take long to air, it is the culmination of months of production. In general, TV commercial production begins with a meeting between the advertiser and the creative agency hired to make the commercial, although some advertisers will take advantage of in-house production teams at local TV stations as well.

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